Hannah Shamji - therapist turned consumer psychology researcher

Users drive your growth.
Get to know what drives them.

I help teams remove blinds spots and see users clearly - so you can make swift decisions with deep user understanding, not speculation.

Get in touch

The Problem

Building without clarity is costly.

😕 Teams debate decisions instead of driving them.

😕 Insights live in silos, not in strategy.

😕 Everyone has a different story about the buyer.

You can’t grow what you don’t understand.

THE solution

You keep building. I’ll help you build on evidence.

✅ Alignment:Everyone sees the same user reality - no competing truths.

✅ Prioritization:Focus team on what has the biggest impact on users.

✅ Execution:Turn turn to action - teams know their next step.

I don’t just study your customers - I help your team understand them clearly enough to act.

Let's talk

★★★★★
Hannah’s research helped us get alignment on our ICP and ship a new website in 2 weeks with a 64% lift in search.

Jamaica L, CMO at Sensat

★★★★★
Hannah's research gave us the confidence for bolder positioning & got leadership to align on our direction.

Sophie C, ex-CMO at Mosaic

★★★★★
Her research helped us get clear on how to increase program adoption at a depth we were missing before.

Gary C, Head of Intl at HubSpot

★★★★★
There is an art to question design and Hannah knows it. Her questions got us the exact insight we needed to optimize onboarding and her work will benefit us far into the future.

Jonathan S, ex-PM at Shopify Plus

★★★★★
Hannah unlocked deeper insights than we'd found before. It was the missing glue in our messaging.

Christian M, GM at Resident

★★★★★
Hannah helped us get crystal clear on our target market. Her insights will feed directly into our marketing, sales, messaging and help us make smarter decisions.

Sam G, ex-Director at Pelago

Helping teams understand the psychology behind customer decisions.

I'm a former Therapist with 15 years of research experience.I uncover the emotional and psychological drivers behind why people buy, stay, or leave - so you can make smarter decisions about retention, churn, and positioning.If that sounds like what you need, let's talk.

Get in touch with me

★★★★★
Hannah's research told us exactly where to focus this next year - and got the whole org aligned around it.

James D, ex-CEO of Sensat

★★★★★
Hannah’s research gave us real confidence in what we're building and helps us market more strategically.

Matthew H, CEO of Mosaic

Contact me

Users drive your growth. Get to know what drives them.

The Problem

Building without clarity is costly.

😕 Teams debate decisions instead of driving them.

😕 Insights live in silos, not in strategy.

😕 Everyone has a different story about the buyer.

THE solution

You keep building. I’ll help you build on evidence.

★★★★★ Hannah’s research helped us get alignment on our ICP and ship a new website in 2 weeks with a 64% lift in search.

★★★★★ Hannah's research gave us the confidence for bolder positioning & got leadership to align on our direction.

★★★★★ Her research helped us get clear on how to increase program adoption at a depth we were missing before.

★★★★★ There is an art to question design and Hannah knows it. Her questions got us the exact insight we needed to optimize onboarding and her work will benefit us far into the future.

★★★★★ Hannah unlocked deeper insights than we'd found before. It was the missing glue in our messaging.

★★★★★ Hannah helped us get crystal clear on our target market. Her insights will feed directly into our marketing, sales, messaging and help us make smarter decisions.