Hannah Shamji, MPH

Consumer Behaviour Researcher | Former Therapist

Buyers drive your growth - get to know what drives them.

I help product and marketing teams deeply understand their users / customers - and turn those insights into better decisions, products, and growth.

Most teams aren’t short on customer data - they’re buried in it:Survey results. Slack threads. Notion docs. Sales notes. Figma boards… And still, no one’s sure what story it’s all telling. Marketing sees one pattern. Product sees another.It’s not that teams aren’t listening to customers - it’s that everyone’s hearing something slightly different.I help teams make sense of the noise - and turn it into a shared direction everyone can act on.

Customer clarity

Gain a deep understanding of your customers - as a shared, actionable truth everyone can align around.

Product direction

See where your product helps or hurts - the moments of friction, the aha’s, and what's driving retention.

Marketing strategy

Uncover the emotional triggers that move customers to act - and what gets in the way of conversion.

Growth levers

Spot what’s slowing growth - and where the biggest opportunities to unlock it really are.

15+

years in research

50+

teams guided

1,500+

surveys / interviews run

Testimonials

"We could not get alignment on our value prop and I knew we needed to listen to the customer - so we brought in Hannah. Her research helped us reach consensus and publish new web copy in 2 weeks - that got us a 64% lift in search."

- Jamaica Lancee, CMO at Sensat

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"We were struggling to define our best-fit customers - the ones most likely to stay, succeed, and grow with us. Hannah’s research gave us that clarity and helped us pinpoint our most profitable personas and what truly drives engagement."

- Gary Corcoran Head of International at HubSpot

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"We were rebranding and rewriting our messaging, but too much of it was based on assumption. Hannah’s research grounded everything in real customer conversations - giving us clarity on who our customers are, what matters to them, and why they chose us."

- Sam Graim, ex-Digital Marketing Director at Pelago

About

I'm a former Therapist with 15 years of qualitative research experience. I help teams understand the emotional and psychological drivers behind why people buy, stay, or leave - so you can make smarter decisions about retention, churn, and positioning. If that sounds like what you need, let's talk.

Frequently Asked Questions

  • What kinds of business problems do you help diagnose?
    Anything rooted in understanding your target audience - churn, weak messaging, unclear positioning, poor onboarding, low retention. My work surfaces the patterns and motivations behind those problems so teams can act on them.

  • Will your research give us actionable outcomes?
    Yes - because it’s designed around real decisions. Rather than prescribing tactics, the research clarifies what problems matter most, why they matter, and where teams should focus. Clients use this to prioritize messaging, product bets, and roadmap discussions.

  • What’s your research approach?
    I specialize in qualitative research. My approach is psychology-driven and behaviour-focused. I blend Jobs to Be Done theory with principles from psychotherapy to go beyond what customers do and uncover why they do it - so teams can make smarter, more confident decisions.

  • Can you train our team to do research better?
    Yes - I run private / corporate workshops that teach the psychology and technique behind effective and efficient research.

Contact

Tired of debating what customers want?

I help teams align around real customer insight - so decisions are faster, priorities clearer, and strategy grounded in evidence. I take on a few new clients each quarter. Tell me what you’re trying to solve, and I’ll follow up with next steps.

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