I'm Hannah - decision psychology expert and consumer researcher

I help teams stop debating and start building - by uncovering what actually drives user decisions.

Get in touch with me

The Problem

Guessing is expensive.

😕 Big decisions are stuck in endless debates.

😕 No one owns the user voice; scattered insights.

😕 Everyone has a different take on what users want.

You can't afford this level of bias when the stakes are high.

THE solution

You keep building. I’ll keep you grounded in what users want.

✅ AlignmentGet everyone on the same page about your users.

✅ Direction:Get confidence in what to build next and why / who for.

✅ Prioritization:Stop wasting time building low value features.

I don't study your users - I end debates about them. I create a shared understanding so you can stop spinning and start shipping.

Let's talk

★★★★★
Hannah’s research helped us get alignment on our ICP and ship a new website in 2 weeks with a 64% lift in search.

Jamaica L, CMO at Sensat

★★★★★
Hannah's research gave us the confidence for bolder positioning & got leadership to align on our direction.

Sophie C, ex-CMO at Mosaic

★★★★★
Hannah's research helped us get clear on how to increase program adoption at a depth we were missing before.

Gary C, Head of Intl at HubSpot

★★★★★
There is an art to question design and Hannah knows it. Her questions got us the exact insight we needed to optimize onboarding and her work will benefit us far into the future.

Jonathan S, ex-PM at Shopify Plus

★★★★★
Hannah unlocked deeper insights than we'd found before. It was the missing glue in our messaging.

Christian M, GM at Resident

★★★★★
Hannah helped us get crystal clear on our target market. Her insights will feed directly into our marketing, sales, messaging and help us make smarter decisions.

Sam G, ex-Director at Pelago

Helping teams understand the psychology behind user decisions.

I'm a former Therapist with 15 years of research experience - which means I can dig deep to uncover the emotional and psychological reasons users buy, stay, or leave.I partner with growth-stage tech companies to diagnose retention, churn, or positioning challenges before they become expensive mistakes. If that sounds like you, let's talk.

Get in touch

★★★★★
Hannah's research told us exactly where to focus this next year - and got the whole org aligned around it.

James D, ex-CEO of Sensat

★★★★★
Hannah’s research gave us real confidence in what we're building and helps us market more strategically.

Matthew H, CEO of Mosaic

Contact me

I help teams stop debating and start building - by uncovering what actually drives user decisions.

The Problem

Guessing is expensive.

😕 No one owns the user voice; scattered insights.

THE solution

You keep building. I’ll keep you grounded in what users want.

★★★★★ Hannah’s research helped us get alignment on our ICP and ship a new website in 2 weeks with a 64% lift in search.

★★★★★ Hannah's research gave us the confidence for bolder positioning & got leadership to align on our direction.

★★★★★ Hannah's research helped us get clear on how to increase program adoption at a depth we were missing before.

★★★★★ There is an art to question design and Hannah knows it. Her questions got us the exact insight we needed to optimize onboarding and her work will benefit us far into the future.

★★★★★ Hannah unlocked deeper insights than we'd found before. It was the missing glue in our messaging.

★★★★★ Hannah helped us get crystal clear on our target market. Her insights will feed directly into our marketing, sales, messaging and help us make smarter decisions.