Know your customers better than your competitors do.

I blend psychology with customer research to keep you tapped into what your customers really think and feel. So you can make confident decisions—not just quick ones.

The Problem

Sound familiar?

😕 Every team has a different take on what the customer wants.

😕 Big decisions are stuck in endless debates—or made without clear signal.

😕 Product, marketing and sales keep talking past each other.

😕 Customer insights are scattered; no one owns the customer voice.

You're not ready for a full-time researcher. But you can’t keep making big bets on a weak insights.

My solution

You keep building. I’ll bring insights to your next meeting.

I bring a psychology lens to customer research—that gets to the root of why your customers buy, stay, or leave. You'll know exactly how to:

✅ Sales:Know exactly what triggers buyers to say yes—so they can close faster.

✅ Product:Pinpoint what motivates customers to use (and love) your product.

✅ Marketing:Build campaigns that match how your customers think and make decisions.

✅ Leadership:Replace internal debates with deep insight into how your customers truly buy.

I don't just handle the research—I deliver clarity you can act on.

★★★★★
Hannah helped us get clarity on our customers at a depth we were missing before.

Gary C, Head of Intl at HubSpot

★★★★★
Hannah unlocked all new insight. It was the missing glue in our messaging.

Christian M, GM at Resident

My APPROACH

Not every business decision needs a full research sprint.

I offer three levels of support—based on your size, stage, and what’s at stake.

Team training:

For founding or mid-sized product or marketing teams ready to build their research muscle in-house.

Fractional lead:

For scaling teams or those between hires who need a dedicated lead to own the customer voice.

Deep dive:

For leaders facing high-stakes decisions who need targeted research to get alignment or validation.

Hannah was so strategic about how to dig deep and gave us exactly the insight we needed.

Jonathan S, ex-PM at Shopify Plus

Hannah got us clear on our target market. Her insights feed into every part of our business.

Sam G, ex-Director of Marketing at Pelago

I’m Hannah—former psychotherapist turned customer researcher.

My work blends 15 years of research experience with a deep foundation in psychology.That psych lens means I get to the root of why people buy, stay, or switch—and I've helped 50+ companies do exactly that.If you need actionable insights without hiring full-time or doing the research yourself—I can help.

★★★★★
Thanks to Hannah we rallied the org behind a clear direction of where to focus our efforts for the next year.

James D, ex-CEO of Sensat

★★★★★
Hannah’s research gave us real confidence in what we're building and helps us market more strategically.

Matthew H, CEO of Mosaic

Your know your product. I know customer psychology. Let's make them fall in love with what you offer.

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