Understand the hidden reasons your customers buy, so you can sell more.
I use my psychology background to get inside your customers’ heads and find the real reasons you win or lose deals—so you can point your team towards what actually drives growth.
Are these B2B SaaS challenges familiar?
Here's what founders & leaders tell me when they first reach out. Can you relate?
😟 "Our forecasts and strategic plays are based on very little data."
🙄 "My team has lots of opinions but no real data to align around."
🤔 "We're guessing at the value props that resonate with our customers."
😕 "We haven't validated our hypotheses with real buyers."
Why this happens: It's not because you don't have data.
Most B2B SaaS companies have ample data—but still lack real customer understanding. 4 reasons why:
❌ Your customer knowledge is siloed across people, PPTs & platforms.
❌ Your team is too close to the product and asks customers ‘safe’ or biased questions.
❌ No one owns the data or research process so insights get lost or go to waste.
❌ Customers don't tell the truth about their experience to avoid ruffling feathers.
Customer research isn't just a nice idea—it's a critical business function.
To be data-driven, you need a strategy and expert to champion the customer voice. This is how you transform data into your competitive edge—by giving your team an objective customer "truth" to align around.
Hannah's research gave us clarity on our customers at a depth that we were missing before. Now we have the insight to make smarter decisions, so we're not just funding a best guess.
—Gary C, Head of International at HubSpot
We have a ton of big data options internally, but Hannah unlocked a whole new area of customer insight we hadn't previously considered. It was the missing glue in our messaging strategy.
—Christian M, General Manager at Resident
Get deep customer insights without the internal bias.
Good research needs objectivity. I’ll be an extension of your team, minus the overhead. You stay focused on core work while I deliver unbiased customer insights straight to your next meeting.
game plan
Set a Research Plan in motion in 5 minutes flat
I'll show you a Research Plan to approve — and so we dig up actionable insights, not just fluff or stuff you already know.
team up
Weigh in on who I talk to & what I ask
Then, kick back while I handle the nitty-gritty of reaching out and setting up calls, with my proven process and templates.
stay clued in
Real-time insights after each customer call
No waiting weeks for customer insights – you'll get key learnings after each customer interaction.
one source of truth
All your customer intel in one spot
No more data silos – you'll get a central dashboard for everyone to reference and make decisions from.
Hannah presented the clearest and most articulate view of our business anybody has been able to present in the past 5 years. Truly excellent work. With the insights from her research we rallied the org behind a clearer direction of where to focus our efforts for 2024.
—James D, Founder & CEO of Sensat
Hannah’s research gave us real confidence in what we're building and helps us communicate with the market more acutely & strategically. Highly recommend her for anyone looking to make marketing & growth decisions with actual customer insight (not just speculation).
—Matthew H, CEO of Mosaic
Turn rich customer insights into company-wide clarity and momentum
Unify your entire org around a deep, unbiased customer understanding in just 3 to 4 weeks. Here's how your teams can profit:
sales
Uncover the real reasons customers buy, to boost your sales pitch & smash your targets.
marketing
Craft targeted go-to-market strategies and messaging that resonates with buyers.
leadership
Get crystal-clear on where to invest your efforts based on real customer intelligence.
product
Align your product roadmap with genuine user needs and real user feedback.
There’s an art to question design and Hannah knows it. She was so strategic about how to frame every customer question to dig deep & give us exactly the insight we needed to optimize our onboarding. Her work will be a benefit to us far into the future.
—Jonathan S, PM at Shopify Plus
Hannah's research helped us get crystal clear on our target market. Her insights will feed directly into our marketing, sales, messaging and help us make smarter decisions based on who our customers actually are, not just what we think they feel or need.
—Sam G, Ex-Director of Marketing at Pelago
Your dedicated customer researcher
I’m Hannah, former psychotherapist turned customer researcher.
My background combines psychology with 14+ years of qualitative research experience.I go beyond collecting data—I uncover the human aspects of your customers: their motivations, fears, and desires.This is how I’ve helped brands like HubSpot and Shopify Plus turn raw data into revenue-driving insights.
If you're ready to ditch the guesswork and turn customer insights into real business growth, let's talk.