Your sales & marketing should be driving continuous conversions

If it's not, chances are you need to layer in a psychographic understanding of your customer's purchase behaviour. That's how I helped:

Boost site impressions 64% for an innovative B2B SaaS leader

Increase product demos 33% for a disruptive B2C brand

Reduce lead drop-off rates 15% for a top DTC mattress company

Hannah helped unlock insights we hadn’t considered. It was the missing glue in our messaging strategy.

Christian M

General Manager at DreamCloud

With Hannah's research we rallied the org behind exactly where to focus and invest for 2024.

James D

CEO at Sensat

Hannah helped us deeply understand our users. This is how we increased trial to paid conversions.

Aaron W

Ex-Product Marketing manager at Doodle

Marketing that converts needs a human edge.

As a former psychotherapist and copywriter with 14+ years in qualitative research, I offer a unique blend of expertise:

Behavioural Psychology

Uncovering core customer truths, beliefs, and motivations through skilled questioning and interviews.

Actionable Intelligence

Translating customer insights into strategic, high-impact marketing initiatives and growth opportunities.

The companies that benefit most from working with me sit somewhere on the data spectrum.

No Data:

Ie. You need to validate or refresh your understanding of new or evolving markets.

Quant Data:

Ie. You have plenty of industry experience and instincts about buyers but no customer validation.

Biased Data:

Ie. You can spot where conversions are leaking but have little to no clarity on Why.

Siloed Data:

Ie. You have lots of scattered data points but no centralized customer truth for teams to align around.

I can help fuel your marketing & drive growth with customer insights

Single customer truth:

You'll get a centralized, objective and 360° customer view for teams to align around.

Conversion opportunities:

You'll get clear on how to refine campaigns for increased sales & marketing ROI.

Prioritized focus areas:

You'll know where to put your focus and the right marketing activities and strategies to invest in.

Are you sitting on untapped growth potential?

Let's find and fill your customer blind spots:

Pain points

So you can frame your solution as the antidote

Search triggers

So you can meet your buyers where they are

Buying drivers

So you can motivate more customers to buy

Desired outcomes

So you can play them up in ads and headlines

Buying friction

So you can address them in landing pages

Customer value

So you can align with what they care about

Customer journey

So you can tailor messaging to each stage

Competitor set

So you can position against them

Hannah gave us insight to make smarter decisions. So we're not just throwing resources into a best guess.

Gary C

Head of international at HubSpot

Hannah helped us get crystal clear on our target market and how to position ourselves as a leader.

Sam G

Ex-Director of Marketing at Pelago

Hannah gave us the insight we needed to reach consensus to play with bigger and bolder positioning.

Sophie C

CMO of Mosaic Smart Data