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CUSTOMER INSIGHTS RESEARCH

I can help you understand why your customers buy your product (or don’t).

The average person sees 5,000 ads a day. From competitors you keep tabs on to competitors you don’t. When you understand your customer and what drives them to buy, you separate from your competition. You stand out. And you have the keys to marketing your leads can’t ignore. 

FORMER RESEARCH LEAD AT A COPYWRITING AGENCY, I’VE HELPED THESE BRANDS + MORE DEEPLY UNDERSTAND THEIR CUSTOMERS

Jared Graf, GM & VP
of Marketing at DreamCloud

“The missing glue in our messaging strategy”

“We have a ton of big data options internally when it comes to understanding the customer, but it wasn’t until Hannah layered on her qualitative research that we truly started to see them in colour. She unlocked a whole new area of insight for us that we previously hadn’t considered – it was the missing glue in our messaging strategy.”

“The missing glue in our messaging strategy”

-Jared Graf, GM & & VP of Marketing at DreamCloud

“We have a ton of big data options internally when it comes to understanding the customer, but it wasn’t until Hannah layered on her qualitative research that we truly started to see them in colour. She unlocked a whole new area of insight for us that we previously hadn’t considered – it was the missing glue in our messaging strategy.”

I'm Hannah-Cornell psych grad, Counsellor & Customer insights researcher.

I use in-depth customer interviews, qualitative surveys and voice of customer data analysis to bring you a single source of customer truth-and the rich customer insights you need to:

  • Improve onboarding
  • Increase ad, page or funnel conversions
  • Build out a messaging strategy
  • Optimize ad, email or landing page copy
  • Differentiate a new product or service

 

 

 

I'm Hannah-Customer insights researcher, Therapeutic Counsellor and Cornell Psych Grad.

I use in-depth customer interviews, qualitative surveys and voice of customer data analysis to bring you a single source of customer truth-and the rich customer insights you need to:

  • Improve onboarding
  • Increase ad, page or funnel conversions
  • Build out a messaging strategy
  • Optimize ad, email or landing page copy
  • Differentiate a new product or service
Nikki Elbaz,
Head of Email at Copyhackers

“It’s like magic or something”

“I dive into Hannah’s voice of customer playbooks ALL the time. And I always find the answers to the questions I’m puzzling over. And (this part’s gonna sound crazy), every time I go in there, I uncover something new that I didn’t notice before. It’s like magic or something.”

“It’s like magic or something”

Nikki Elbaz, Head of Email at Copyhackers

“I dive into Hannah’s playbooks ALL the time. And I always find the answers to the questions I’m puzzling over. And (this part’s gonna sound crazy), every time I go in there, I uncover something new that I didn’t notice before. It’s like magic or something.”

Jonathan Sinclair,
PM at Shopify Plus

“Hannah gave us the exact customer insight we needed”

“There’s an art to question design and Hannah knows it. She was really strategic about how to frame every question to dig deep and give us exactly the customer insight we needed to optimize our onboarding. Her work will benefit us far into the future and inform how we can iterate and continuously improve.”

“Hannah gave us the exact customer insight we needed”

Jonathan Sinclair, PM at Shopify Plus

“There’s an art to question design and Hannah knows it. She was really strategic about how to frame every question to dig deep and give us exactly the customer insight we needed to optimize our onboarding. Her work will benefit us far into the future and inform how we can iterate and continuously improve.”

Aleksandr Volodarsky,
Founder & CEO at Lemon.io

“I was so impressed I had Hannah teach her research skills to my team”

“Hannah really helped us understand our new audience for our new service. I was so impressed by her strategic approach to customer research and interviews – and how deep she goes (I had not seen that before!) – I had her teach her skills to my team.”

“I was so impressed I had Hannah teach her research skills to my team”

Aleksandr Volodarsky, Founder & CEO at Lemon.io

“Hannah really helped us understand our new audience for our new service. I was so impressed by her strategic approach to customer research and interviews – and how deep she goes (I had not seen that before!) – I had her teach her skills to my team.”

Hannah Shamji 2020 ©