All marketing is making bets.
I can help you make smarter more profitable bets that stretch your marketing dollars… with customer insights.
Teams I’ve helped increase marketing ROI with customer insights:
Most companies know customer insights can accelerate growth… But few leverage that intel to make smarter marketing decisions.
I helped HubSpot use customer insights to drive up program engagement. I helped Doodle leverage the same to increase conversions. I can help you too. It starts with a deep knowledge of customer purchase behaviour.
Hannah helped us unlock customer insight we hadn’t considered before. It was the missing glue in our messaging strategy. —Christian M, GM at Resident Home
I help B2B and B2C and D2C e-commerce and tech companies increase marketing ROI with a deep understanding of why and how customers buy from you.
I follow a structured methodology for customer insights research and analysis that I developed over my 12 years as a qualitative researcher in academia and running the insights department in an industry-renowned conversion agency: Copyhackers.
Hannah gave us clarity on our customers and insight to make smarter decisions to drive program engagement, so we're not just funnelling resources into a best guess.
Gary C Head of Intl at HubSpot
Hannah helped extensively with our product market fit research and embedding this thinking into the company.
James D CEO at Sensat
Hannah gave us the insight we needed to reach consensus to play with bigger and bolder positioning.
Sophie C CMO of Mosaic Smart Data
Hannah helped us deeply understand our users and their needs. Her research was the basis on which we were able to optimize our trial to paid copy and conversions several fold.
Aaron W PMM at Doodle
Hannah helped us get crystal clear on our target market and how to position ourselves as a leader in the space.
Sam G Dir. of Digital Mktg at Quit Genius
Hannah helped unlock insights we hadn’t considered. It was the missing glue in our messaging strategy.
Christian M GM at DreamCloud
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