Hannah Shamji | Former therapist and consumer psychology researcher

Consumer behaviour research

For teams building or marketing something big - and can't afford to get it wrong. I uncover the deeper motivations and emotional triggers behind consumer decisions - so you can make bolder business bets based on real consumer data.

Get in touch with me

The Problem

Guessing is expensive.

😕 Every team has a different take on what consumers want.

😕 Big decisions are stuck in endless debates - or made without clear insights.

😕 Marketing and product keep talking past each other.

😕 No one owns the voice of the consumer; insights are scattered.

You're operating on internal assumptions. But you can't afford to trust your bias when the stakes are this high.

THE solution

You keep building. I’ll keep you grounded in the voice of the consumer.

I don't just deliver insights - I shift how your team thinks about and builds for consumers.

✅ Product:Know exactly why consumers want to engage (and stick) with you.

✅ Marketing:Build campaigns that match how your consumers actually make decisions.

✅ Leadership:End internal debates with deep insight on why consumers click, buy or bail.

Work with me

★★★★★
Hannah’s research helped us get alignment on our ICP and ship a new website in 2 weeks with a 64% lift in search.

Jamaica L, CMO at Sensat

★★★★★
Hannah's research gave us the confidence for bolder positioning & got leadership to align on our direction.

Sophie C, ex-CMO at Mosaic

★★★★★
Hannah's research helped us get clarity on our customers at a depth we were missing before.

Gary C, Head of Intl at HubSpot

★★★★★
Hannah unlocked deeper insight than we'd found before. It was the missing glue in our messaging.

Christian M, GM at Resident

My APPROACH

Deep consumer insights in 4 weeks - without the usual research hassle.

I bring a psychology lens to consumer research - that gets to the root of why people engage, buy, or walk away. Here's what you'll get:

✅ Deep insights your team can actually use (not just find interesting).

✅ Clear recommendations to help everyone act on the insights.

✅ A central source of consumer truth for the whole org to align around.

Book a call

★★★★★
There is an art to question design and Hannah knows it. Her questions got us the exact insight we needed to optimize onboarding and her work will benefit us far into the future.

Jonathan S, ex-PM at Shopify Plus

★★★★★
Hannah helped us get crystal clear on our target market. Her insights will feed directly into our marketing, sales, messaging and help us make smarter decisions.

Sam G, ex-Director of Marketing at Pelago

I’m Hannah - former therapist and consumer researcher.

My work blends 15 years of qual research experience with deep psychotherapy training.That psych lens means I get to the root of what drives consumer decisions - and I've helped 50+ orgs use those insights to make big business bets.Ready to stop guessing and start knowing what consumers really want? Get in touch.

★★★★★
Hannah's research told us exactly where to focus this next year - and got the whole org aligned around it.

James D, ex-CEO of Sensat

★★★★★
Hannah’s research gave us real confidence in what we're building and helps us market more strategically.

Matthew H, CEO of Mosaic

Ready to make decisions based on real consumer insight?

Get in touch

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