“We thought we understood our customers. But when we dug deeper, there was a lot more we didn’t know.”

 

 

 

 

I help B2B and B2C companies dig deep into how your customers make purchases — so you can stop wasting time and money guessing what works, and start finding targeted opportunities for growth.

Ready to make smarter business decisions with customer insights? Let’s chat →

 

Unless you’ve talked to real customers to vet your marketing strategy… You’re missing prime opportunities for growth.

Hannah gave us insight to make smarter decisions in our program. So we're not just throwing resources into a best guess.

 

Gary C Head of Intl at HubSpot

Hannah helped unlock insights we hadn’t previously considered. It was the missing glue in our messaging strategy.

 

Christian M GM at DreamCloud

Hannah helped us unlock customer insight we hadn’t considered before. It was the missing glue in our messaging strategy. —Christian M, GM at Resident Home

⬇️

 

I help B2B and B2C companies increase marketing ROI with a deep understanding of why and how customers buy from you.

I follow a structured methodology for customer insights research and analysis that I developed over my 12 years as a qualitative researcher in academia and running the insights department in an industry-renowned conversion agency: Copyhackers.

Ready to make smarter business decisions with customer insights? Let’s chat →

Hannah helped extensively with our product market fit research and embedding this thinking into the company.

 

James D CEO at Sensat

Hannah gave us the insight we needed to reach consensus to play with bigger and bolder positioning.

 

Sophie C CMO of Mosaic Smart Data

Hannah helped us deeply understand our users. This was how we optimized trial to paid copy conversions several fold.

 

Aaron W PMM at Doodle

Hannah helped us get crystal clear on our target market and how to position ourselves as a leader in the space.

 

Sam G Dir. of Digital Mktg at Quit Genius