Understand your customer and you’ll know exactly where to focus your product and marketing.

Brands I’ve helped get closer to their customers 

Brands I’ve helped get closer to their customers

My 8-week Done-For-You Customer Research package is for growth-stage tech startups and  larger tech companies.

My goal is to get you closer to your best-fit customers so you know exactly how to build and sell to meet their core needs.

CLARITY WE DIDN'T HAVE

“Hannah brought a depth and breadth of understanding of our customers that we were unable to articulate before. Very well presented.”

Michele Battelli, Chief Product Officer at Sensat

IMPACTS OUR GROWTH

“Hannah’s research touches every aspect of our growth strategy. It’ll help drive our marketing strategy, customer success, our sales playbook, our product roadmap.”

Joseph Pomianowski, Co-Founder at Orchid Health

My Done-For-You Customer Research package is for you if:

~

You have a few early users but don't know

who your best-fit customers are

You have some customer data but

you’re not sure how valid it is or if it was done right

x

You don't know your right customers and

it’s diluting your sales and marketing copy

s

You're guessing at what leads value and

it’s leaving serious money on the table

Research done right can transform
the way you market or build.
But when you have a stake in
the findings, it’s hard to avoid bias.

A true and impartial understanding
of your best customers demands
an unbiased and experienced eye.

That’s where I can help.

By the end of our work together you'll have

single source of
rich customer truth
the
whole org can align around

You'll walk away with insights you can use to:

Z

Identify your best-fit customers and

who to target in your marketing and ads

e

Build a single source of customer insight for

the whole org to reference and align around

l

Determine your highest converting messages

and where to focus your sales and marketing copy

Win over new leads again and again

a deep understanding of what your market cares about

From understanding your gaps to understanding your customers
Here’s how our work together will play out:
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Step 1: Goals & big questions

First we isolate the Qs we want to answer, so we’re not just throwing a survey at the wall

\

Step 2: Mapping methods

I’ll strategize the right research activities to get us the insights you need to make decisions

\

Step 3: Understanding your customers

I’ll use interviews, surveys and/or social listening to understand your best customers

\

Step 4: Extracting key insights

With a critical mass of data, I’ll use qualitative data analysis methods to find patterns of meaning

In 8 short weeks I’ll present my actionable findings along
with tailored recommendations you can hand off to
copywriters or to your product and marketing teams.

My approach to research
puts your customers
at the center of every step

from how I reach out to your customers and conduct the research down
to making sure my analysis doesn’t quantify the human out of the data

THE MISSING GLUE IN OUR MESSAGING

“Hannah unlocked customer insights we hadn’t considered. It was the missing glue in our messaging strategy.”

Christian Mezzina, GM at Resident

I HAD HER TEACH MY TEAM

“I was so impressed by her strategic approach to customer research, I had her teach her skills to my team.”

Aleksandr Volodarsky, CEO at Lemon.io

HER RESEARCH HELPED UP CONVERSIONS

“Hannah’s research was the basis on which we were able to optimize our trial-to-paid copy and conversions several fold.”

Aaron Wichman, PMM at Doodle

SHE NAILED WHICH MARKETS TO TARGET

“Hannah helped us find product-market fit. She nailed which markets to target and how to reach them in our marketing. ”

Nicholas Holmes, CEO at Contract Hound

Lean on my wealth of experience
as a qualitative researcher
and former copywriter

I’m also a Cornell Psych Grad and Counsellor-
so I have just the skills and experience to connect
with your customers and unlock insights that will
transform the way you build and sell.

Ready to align with what
your best-fit customers
truly care about?

© 2022 Hannah Shamji Research Inc.
All Rights Reserved.

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