Better Customer Interviews with Hannah,
a podcast for copywriters, digital marketers and the customer research obsessed (like me)
“Hannah, I absolutely loved this episode completely. It reframed my frustration in a really helpful way”
“Loved this ep as always! I likehow your tips always boil down to being better at communications cuz that’s the essense of it.”
I sometimes share customer interview tips by email, that I don’t talk about on my podcast.
(I’m a Counsellor-turned-Copywriter and once-Qualitative Researcher, so my insights are grounded in all 3).
Want in on my conversion-research-brain? Pop your e-mail address below.
I get this question a lot. Fair warning: My answer isn’t exactly palatable.
But if you dare to buy in to this notion (most won’t), expect deeper customer insights–the kind that’ll set you far ahead of your competition.
Everyone gung-ho about customer research rattles off the word empathy. I’m guilty of it, too. But it’s a half-truth.
For the full (and less romantic) truth and nothing but, listen to this episode.
Most will resonate with this episode. It sits at the core of “bad” or “useless” interviews.
Manage this one aspect of yourself, and customers (or customer interviews) will never disappoint.
Ever walk out of an interview wondering “what happened in there?”. Or worse; “this was an absolute waste of time!”
Subliminal messages speak volumes. If you don’t manage yours, your customer won’t either. And that’s a recipe for a crappy, useless interview.
Tune in to see how to stop that, and prevent future flops.
You really shouldn’t exercise this in a customer interview. But, most probably can’t help it. Though, you should. Because aside from a crappy customer conversation, it’ll make for bad, biased voice-of-customer data. Don’t risk it. Give this episode a listen.
Guest Appearances & Tutorials: