“Interview BETA” Workshop
Want to get better
at interviewing your customers?
You’re in the right place,
my conversion-focused friend.
Introducing “Interview BETA”
A 90-minute workshop on how to talk to your customer and tease out meaningful voice-of-customer data
In a mere 90 minutes (so, barely 2 episodes of “Sex Education”), you’ll leave knowing exactly how to:
1- Suck the stress/ panic/ nervousness out of your impending customer interviews (and why interviewing when stressed is a bad idea)
2- Squash tangents like a shoe to a cockroach (in a way that helps your customer trust you, build rapport, and get you deeper, more vulnerable insights–hello sales!)
3- Script your interviews for success
4- Avert or avoid and reroute tangents (like a Counselor)
5- Ask more pointed, useful questions to get more pointed, useful answers
A few more details:
> This workshop is ideal for: conversion-focused copywriters and marketers.
> The workshop will be led by a conversion copywriter & Counselor (that’s me, Hannah).
> It’ll be 90 ish-minutes long.
> On Thursday, March 14, 2019.
> At 9am PT / 12 ET.
> A replay will be available if you can’t attend live.
> If you don’t learn anything new or useful, email me after the fact and I’ll issue you a full refund.
“Hannah is amazingly skilled at this work!” -Rashi Mehra, conversion copywriter
“Hannah’s Counseling skills made the subtle difference I needed to really get the juicy stuff underneath those initial responses.” -Amy Posner, direct response conversion copywriter & coach