Hey, high-end conversion copywriter -
Hire out your research to
a qualitative research
expert so you can
focus on what you
love most: the copy.
Brands I’ve helped get closer to their customers
Brands I’ve helped get closer to their customers
My Research For Copywriters package is for high-end copywriters like you who know how critical research is to writing copy that converts & who want the best possible insights for their clients—without having to do the research themselves.
HAND-DELIVERED THE MOST DIFFICULT PART OF THE PROJECT
“Hannah’s counseling skills made the subtle difference I needed to get the really juicy stuff underneath those initial responses. It was like being delivered the most difficult part of the project, so I could dig into the copy using Hannah’s VOC research, fresh and still excited about the project!”
Amy Posner, Mentor, Coach, Copy Chief for Small Business Owners
My Research For Copywriters package is for you if:
You care about writing copy that converts
but you don’t love doing the VOC research
Research is on your critical path to conversions
but you’d rather not be the one doing it
Your clients have some customer data but
you’re not sure how valid it is or if it was done right
You've daydreamed about handing off the research
but first you need someone you can trust.
But you can’t shortcut the customer research process.
With a customer researcher on-hand, you'll have
Here's the clarity you can expect at the end of my research:
Identify your best-fit customers and
who to target in your marketing and ads
Build a single source of customer insight for
the whole org to reference and align around
Determine your highest converting messages
and where to focus your sales and marketing copy
Win over new leads again and again
a deep understanding of what your market cares about
Step 1: Relationship rules
You & I will meet about scope & working style so I can fit the research into how you already operate
Step 2: Goals & big questions
First we’ll isolate the Qs we want to answer, so we’re not just throwing a survey at the wall
Step 3: Mapping methods
I’ll strategize the right research activities to get us the insights you need to write compelling copy
Step 4: Understanding your client's customers
I’ll use interviews, surveys and social listening to understand your client’s customers
Step 5: Extracting key insights
With a critical mass of data, I’ll use qualitative data analysis methods to find patterns of meaning
Step 6: Extracting key insights
I’ll share my final report incl key findings and recommendations with you on a 30 min call
you can count on…
Handsfree Research
I’ll coordinate every bit of research with your client, from collecting existing data to interviewing front-line employees
Weekly Client Updates
I’ll provide you & your client with email updates every Friday on the what & whereabouts of the research that week
Custom Research Hub
You’ll get a link to a private portal where I’ll track my work so you & your client have full transparency into the research in real time
My approach to research
puts your clients and their customers at the center
of every step
conduct the research down to making sure my analysis
doesn’t quantify the human out of the data
CUSTOMER CLARITY WE DIDN'T HAVE BEFORE
“Very well presented. Hannah brought a depth & breadth of understanding of our customers that we were unable to articulate before.”
Michele Battelli, Chief Product Officer at Sensat
Lean on my decade of experience
as a qualitative researcher
I’m also a former conversion copywriter －
so I know just the insight you need to
write copy that connects and converts.
Ready to outsource the research
so you can focus on the copy?